In late 2020 NTWRK tapped me as Design Lead to re-imagine and improve their app's current UX as well as build their creative team from the ground up. Challenges from the onset included building a design system in the midst of a large scale re-design, building a department ethos and culture with no designers, and finding a seamless way for NTWRK customers to shop and watch Creators within the same user interface. 

The result was a UI that felt clean and intentional and a UX that allowed customers to onboard, discover, and shop with more ease. In addition to upgrades to the app itself, I was able to lead the development of their first ever Design System and build a strong ethos for a more collaborative design culture within the organization by instilling a deeper focus towards UX Research and the hiring of experienced Sr. Product & UX Designers.

EXPERIENCES: Mobile
AGENCY: Independent

In late 2020 NTWRK tapped me as Design Lead to re-imagine and improve their app's current UX as well as build their creative team from the ground up. Challenges from the onset included building a design system in the midst of a large scale re-design, building a department ethos and culture with no designers, and finding a seamless way for NTWRK customers to shop and watch Creators within the same user interface. 

The result was a UI that felt clean and intentional and a UX that allowed customers to onboard, discover, and shop with more ease. In addition to upgrades to the app itself, I was able to lead the development of their first ever Design System and build a strong ethos for a more collaborative design culture within the organization by instilling a deeper focus towards UX Research and the hiring of experienced Sr. Product & UX Designers.

EXPERIENCES: Mobile
AGENCY: Independent