Every Play Counts   

Every Play Counts   

Pledger  

Pledger  

By partnering with Pledger, I believed there was an opportunity in today’s mobile & entertainment market to combine fantasy sports
with charitable giving. We believed that if sports fans finally had a way to rally behind their favorite athletes and the
charities while still enjoying the LIVE experience we had a winner on our hands..

My creative direction & design approach was inspired by a hight contrast and vivrant style which I believed to be beneficial in working with large blocks of data such as sports scores and statistics. The result was a fantasy sports app that felt durable and fun to use. Using small animations and subtle cues when players scored and charity money was earned, users were able to adapt quickly to gameplay providing a better overall and well rounded mobile experience. 

Type:                                                                                                    Role:                                                                                                                         Agency
Mobile                                                                                                  Creative Direction, UX, UI                                                                                        Independent 

 

By partnering with Pledger, I believed there was an opportunity in today’s mobile & entertainment market to combine fantasy sports
with charitable giving. We believed that if sports fans finally had a way to rally behind their favorite athletes and the
charities while still enjoying the LIVE experience we had a winner on our hands..

My creative direction & design approach was spearheaded by a vivrant, flavorful, and textural design that embodied Apple and
the music of the festival artists on the lineup.


Type:                                                                                                    Role:                                                                                                             Agency
Mobile                                                                                                  Creative Direction, UX, UI                                                                            Independent 

 

By partnering with Pledger, I believed there was an opportunity in today’s mobile & entertainment market to combine fantasy sports
with charitable giving. We believed that if sports fans finally had a way to rally behind their favorite athletes and the
charities while still enjoying the LIVE experience we had a winner on our hands..

My creative direction & design approach was spearheaded by a vivrant, flavorful, and textural design that embodied Apple and
the music of the festival artists on the lineup.


Type:                                                                                Role:                                                                                         Agency
Mobile                                                                              Creative Direction, UX, UI                                                        Independent 

 

By partnering with Pledger, I believed there was an opportunity in today’s mobile & entertainment market to combine fantasy sports with charitable giving. We believed that if sports fans finally had a way to rally behind their favorite athletes and the charities while still enjoying the LIVE experience we had a winner on our hands..

My creative direction & design approach was spearheaded by a vivrant, flavorful, and textural design that embodied Apple and the music of the festival artists on the lineup.

Type:                                                          Role:                                                           Agency
Mobile                                                        Creative Direction, UX, UI                          Independent 

 

By partnering with Pledger, I believed there was an opportunity in today’s mobile & entertainment market to combine fantasy sports with charitable giving. We believed that if sports fans finally had a way to rally behind their favorite athletes and the
charities while still enjoying the LIVE experience we had a winner on our hands..

My creative direction & design approach was inspired by a hight contrast and vivrant style which I believed to be beneficial in working with large blocks of data such as sports scores and statistics. The result was a fantasy sports app that felt durable and fun to use. Using small animations and subtle cues when players scored and charity money was earned, users were able to adapt quickly to gameplay providing a better overall and well rounded mobile experience. 


Type:
Mobile                                                                       

Role: 
Creative Direction, UX, UI                                         

Agency
Independent 

 

 

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Since the launch of it's pilot program, Pledger has quickly become one of the most talked about apps in the sports industry garnering interest and partnerships with athletes such as PGA golfers Phil Mickelson and Jordan Spieth as well as NFL players Chris Long, Russell Wilson, Delanie Walker and Larry Fitzgerald.



Since the launch of it's pilot program, Pledger has quickly become one of the most talked about apps in the sports industry garnering interest and partnerships with athletes such as PGA golfers Phil Mickelson and Jordan Spieth as well as NFL players Chris Long, Russell Wilson, Delanie Walker and Larry Fitzgerald.

                                                                             

 

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Let's Work Together

Currently open to working on new projects 
with exceptional people with great ideas. 

Let's grab a mid-day tea and chat 

Let's Work Together

Currently open to working on new projects with exceptional people with
great ideas. 

Let's grab a mid-day tea and chat
 

All the Follows:

Instagram
LinkedIn


All the Follows:

Instagram
LinkedIn


© 2019  Justin LaBaw-Rivers - All rights reserved.