PASTEL    

PASTEL    

Neighbor  

Neighbor  

This project was by far one of my most challenging to date. First challenge: Work alongside a team of industry veterans in the hospitality space and renovate a mid 20th century home in less than 6 months with tight deadlines and limited resources.
Second challenge: Create a brand in half that amount of time that resonates with the locals and evokes a
sense of a "beachside day club" and charm.

The result was a brand which felt friendly and convivial. Inspired by the colors & themes of the beachy nooks in Florida as well as California, the pastel colors, flamingo and patterns were an homage to retro hotels found in Miami in the 70’s and 80’s. The Neighbor logo features a hand-written font and the menus, collateral, and digital executions all carry over similar personal touches.


Type:                                                                                                    Role:                                                                                                       Agency
Branding, Web, Print                                                                           Creative Direction, Design                                                                      Made at Original Thought

 

This project was by far one of my most challenging to date. First challenge: Working alongside a team of industry veterans in the hospitality space, renovate a mid 20th century home in less than 6 months with tight deadlines and limited resources. Second challenge: 
Create a brand in half that amount of time that resonates with the locals and evokes a sense of a "beachside day club" and charm.

The result was a brand which felt friendly and convivial. Inspired by the colors & themes of the beachy nooks in Florida as well as California, the pastel colors, flamingo and patterns were an homage to retro hotels found in Miami in the 70’s and 80’s. The Neighbor logo features a hand-written font and the menus, collateral, and digital executions all carry over similar personal touches.


Type:                                                                                                    Role:                                                                                          Agency
Branding, Web, Print                                                                           Creative Direction, Design                                                        Made at Original Thought

 

This project was by far one of my most challenging to date. First challenge: Working alongside a team of industry veterans in the hospitality space, renovate a mid 20th century home in less than 6 months with tight deadlines and limited resources. Second challenge: 
Create a brand in half that amount of time that resonates with the locals and evokes a sense of a "beachside day club" and charm.

The result was a brand which felt friendly and convivial. Inspired by the colors & themes of the beachy nooks in Florida as well as California, the pastel colors, flamingo and patterns were an homage to retro hotels found in Miami in the 70’s and 80’s. The Neighbor logo features a hand-written font and the menus, collateral, and digital executions all carry over similar personal touches.


Type:                                                                      Role:                                                                                 Agency
Branding, Web, Print                                             Creative Direction, Design                                               Made at Original Thought

 

This project was by far one of my most challenging to date. First challenge: Working alongside a team of industry veterans in the hospitality space, renovate a mid 20th century home in less than 6 months with tight deadlines and limited resources. Second challenge: Create a brand in half that amount of time that resonates with the locals and evokes a sense of a "beachside day club" and charm.

The result was a brand which felt friendly and convivial. Inspired by the colors & themes of the beachy nooks in Florida as well as California, the pastel colors, flamingo and patterns were an homage to retro hotels found in Miami in the 70’s and 80’s. The Neighbor logo features a hand-written font and the menus, collateral, and digital executions all carry over similar personal touches.


Type:                                                Role:                                                    Agency
Branding, Web, Print                       Creative Direction, Design                   Made at Original Thought

 

This project was by far one of my most challenging to date. First challenge: Work alongside a team of industry veterans in the hospitality space and renovate a mid 20th century home in less than 6 months with tight deadlines and limited resources. Second challenge: Create a brand in half that amount of time that resonates with the locals and evokes a sense of a "beachside day club" and charm.

The result was a brand which felt friendly and convivial. Inspired by the colors & themes of the beachy nooks in Florida as well as California, the pastel colors, flamingo and patterns were an homage to retro hotels found in Miami in the 70’s and 80’s. The Neighbor logo features a hand-written font and the menus, collateral, and digital executions all carry over similar personal touches.


Type:                                   
Branding, Web, Print 
                       
Role:                                                           
Creative Direction, Design

Agency

Made at Original Thought 

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Voted as one of the most gorgeous patios in America by InStyle, Neighbor is a charming
cocktail bar and bistro nestled in the heart of Venice Beach, CA on 1031 Abbot Kinney Blvd.

Voted as one of the most gorgeous patios in America by InStyle, Neighbor is a charming cocktail bar and bistro nestled in the heart of Venice Beach, CA on 1031 Abbot Kinney Blvd.

                                                                                    Team + Credits:
                                                                                    Kristian Vallas - Pastel Hospitality Group
                                                                                    Joey Rubin - Parade Agency
                                                                                    Edward Sczudlo - Photography
                                                                                    Connie Hahn - Photography

                                                                                    Annie Janssen - Photography

                                                                 
Team + Credits:

Kristian Vallas - PASTEL Group

Joey Rubin - Parade Agency
Edward Sczudlo - Photography
Connie Hahn - Photography

Annie Janssen - Photography

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