California Progressive Cuisine

California Progressive Cuisine

LEONA

LEONA

What happens when you have a great idea for a restaurant on the beach in Venice, California? You build it and score a spot
on Jonathan Gold’s 101 Best Restaurants List of 2016. (and let myself & Original Thought handle the branding)

 The R&D phase was collaborative and intimate with the LEONA team. I worked hand in hand with their leadership and marketing teams to ensure we were getting everyone’s perspective on how the LEONA brand should be shaped. Finding inspiration through a variety of outlets and materials, Myself and the creative team at Original Thought produced 30+ mood boards representing potential names, fonts, styles, and color studies. Once the branding phase was complete, we defined our brand tenets and carried over that same style and aesthetic to all offline and online deliverables. 


Type:                                                                                                  Role:                                                                                                         Agency
Branding, Web, Print                                                                          Creative Direction, Print, UI                                                                     Made at Original Thought 

What happens when you have a great idea for a restaurant on the beach in Venice, California? You build it and score a spot
on Jonathan Gold’s 101 Best Restaurants List of 2016. (and let myself & Original Thought handle the branding)

 The R&D phase was collaborative and intimate with the LEONA team. I worked hand in hand with their leadership and marketing teams to ensure we were getting everyone’s perspective on how the LEONA brand should be shaped. Finding inspiration through a variety of outlets and materials, Myself and the creative team at Original Thought produced 30+ mood boards representing potential names, fonts, styles, and color studies. Once the branding phase was complete, we defined our brand tenets and carried over that same style and aesthetic to all offline and online deliverables. 


Type:                                                                                                    Role:                                                                                          Agency
Web, Print, Mobile                                                                               Creative Direction, Print, UI                                                       Made at Original Thought 

What happens when you have a great idea for a restaurant on the beach in Venice, California? You build it and score a spoton Jonathan Gold’s 101 Best Restaurants List of 2016. (and let myself & Original Thought handle the branding)

 The R&D phase was collaborative and intimate with the LEONA team. I worked hand in hand with their leadership and marketing teams to ensure we were getting everyone’s perspective on how the LEONA brand should be shaped. Finding inspiration through a variety of outlets and materials, Myself and the creative team at Original Thought produced 30+ mood boards representing potential names, fonts, styles, and color studies. Once the branding phase was complete, we defined our brand tenets and carried over that same style and aesthetic to all offline and online deliverables. 


Type:                                                                       Role:                                                                             Agency
Web, Print, Mobile                                                  Creative Direction, Print, UI                                          Made at Original Thought 

What happens when you have a great idea for a restaurant on the beach in Venice, California? You build it and score a spot on Jonathan Gold’s 101 Best Restaurants List of 2016. (and let myself & Original Thought handle the branding)

 The R&D phase was collaborative and intimate with the LEONA team. I worked hand in hand with their leadership and marketing teams to ensure we were getting everyone’s perspective on how the LEONA brand should be shaped. Finding inspiration through a variety of outlets and materials, Myself and the creative team at Original Thought produced 30+ mood boards representing potential names, fonts, styles, and color studies. Once the branding phase was complete, we defined our brand tenets and carried over that same style
and aesthetic to all offline and online deliverables. 


Type:                                                  Role:                                                  Agency
Web, Print, Mobile                             Creative Direction, Print, UI               Made at Original Thought 


What happens when you have a great idea for a restaurant on the beach in Venice, California? 
You build it and score a spot on Jonathan Gold’s 101 Best Restaurants List of 2016. (and let myself & Original Thought handle the branding)

The R&D phase was collaborative and intimate with the LEONA team. I worked hand in hand with each member of their leadership and creative teams to ensure we were getting everyone’s perspective on how the LEONA brand should be shaped. Finding inspiration through a variety of outlets and materials, Myself and the creative team at Original Thought produced 30+ mood boards representing potential names, fonts, styles, and color studies. Once the branding phase was complete, we defined our brand tenets and carried over that same style and aesthetic to all facets of offline and
online deliverables. 


Type:
Branding, Web, Print                                                   
Role:
Creative Direction, Print, UI 

Agency
Made at Original Thought 

LEONA-logo
leona-interior1
leona-title
leona-teamwork
leona-history
leona-sign
LEONA_branding
leona-bizc_wide
leona-menucard
leona-brunchmenu
leona-pancakes
leona-crab-benedict
spacer-trans
leona-dinnermenu
leona-shortrib
spacer-trans
spacer-trans
leona-cod
leona-mecomp
leona-me




LEONA quickly became one of the Top Restaurants in Los Angeles in 2016. In additon to earning a
spot on Jonathan Gold’s 101 Best Restaurants List in Los Angeles, LEONA was voted as the #1 Restaurant 3 weeks in a row
by LA Magazine and numerous other positive reviews from Zagat, EATER LA, & others.




LEONA quickly became one of the Top Restaurants in Los Angeles in 2016. In additon to earning a spot on Jonathan Gold’s 101 Best Restaurants List in Los Angeles, LEONA was voted as the #1 Restaurant 3 weeks in a row by LA Magazine and numerous other positive reviews from Zagat, EATER LA, & others.

.

                                                                                    Credits:
                                                                                    Connie Hahn - Photography                                                                                   
                                                                                    

Credits:
Connie Hahn - Photography                                                                                   
                                                                                    

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Let's Work Together

Currently open to working on new projects 
with exceptional people with great ideas. 

Let's grab a mid-day tea and chat 

Let's Work Together

Currently open to working on new projects with exceptional people with
great ideas. 

Let's grab a mid-day tea and chat
 

All the Follows:

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All the Follows:

Instagram
LinkedIn


© 2019  Justin LaBaw-Rivers - All rights reserved.